advertisements

I collaborate with our Marketing Brand Manager, PR team, and Social Media Specialist to design advertisements for upcoming events and retail promotions. Each piece requires balancing the seasonal or event-specific theme with LEGO’s established brand standards. For example, in the Fourth of July campaign shown here, I blended patriotic colors and festive elements with our brand’s visual identity to create a cohesive design that felt both celebratory and on-brand. My role bridges creativity and strategy—ensuring every ad communicates clearly, resonates with audiences, and maintains brand integrity across platforms.